Private SaaS Mirroring Public SaaS

Investors should be aware that in the recent boom in technology stocks driven by interest in artificial intelligence (AI), not all tech stocks are created equal. Recent struggles of some well-known software companies in public markets, such as Salesforce, Inc (Ticker: CRM), contrast sharply with the strong performance of AI-focused companies like NVIDIA (Ticker: NVDA).

Similarly, the funding landscape for US SaaS (Software as a Service) startups has seen significant differences. While AI startups have attracted substantial investment, as indicated by Crunchbase data, funding for SaaS has markedly declined, especially evident this year. Has SaaS suddenly become “old tech” while AI takes center stage as the new frontier? Our next post will dive deeper into how AI is affecting enterprise software, and how many established tech companies are now legacy players struggling to defend their market share from more innovative solutions.

Historical Overview of Funding (2019-2024 YTD)

From 2019 to 2023, the funding landscape showed a variety of trends:

– 2019: The year saw substantial funding, with startups raising around $20 billion. The number of funding rounds was also relatively high, indicating robust investor interest.

– 2020: Despite the global economic uncertainty due to the COVID-19 pandemic, funding remained stable at around $20 billion, reflecting resilience in the SaaS and enterprise software sectors.

– 2021: This year was a peak for funding, with a significant surge to approximately $47 billion. This increase could be attributed to accelerated digital transformation initiatives as businesses adapted to the new normal of remote work and digital operations.

– 2022: The momentum from 2021 carried forward but with a notable decrease, leading to a total raise of about $35 billion. The number of funding rounds also saw a decrease, suggesting a more cautious approach from investors.

– 2023: A more pronounced decline was observed, with total funding dropping to around $17.4 billion. The reduced funding rounds indicated a cooling-off period as economic conditions became more uncertain.

2024: A Year of Challenges

As of mid-2024, the SaaS and enterprise software startup sector has raised only $4.9 billion, setting the stage for the lowest annual total in many years. This sharp decline can be linked to several factors:

  1. Market Sentiment: The public markets have shown a negative trend for SaaS companies, with the S&P SPDR software ETF trading down by -4.3% year-to-date (as of 6/5/2024). This poor performance contrasts with the broader NASDAQ index, which has risen by +14.2% over the same period.
  2. Investor Caution: The decline in public market performance has likely influenced investor sentiment towards SaaS and enterprise software startups. Investors may be more cautious, preferring to wait for more stable market conditions before committing capital.
  3. Economic Conditions: Broader economic uncertainties, including inflation, interest rate hikes, and geopolitical tensions, have created a more risk-averse environment. This has impacted the willingness of venture capitalists and other investors to fund early-stage and growth-stage startups.
  4. Valuation Adjustments: Over the past few years, many SaaS companies experienced high valuations. The recent correction in the market has led to more realistic valuations, which may have reduced the attractiveness of investment opportunities for some investors.

Implications for the SaaS and Enterprise Software Sector

The current funding landscape presents both challenges and opportunities for startups in the SaaS and enterprise software sectors. While the reduced funding levels may pose difficulties for startups seeking capital, it also creates a more competitive environment where only the most promising and innovative companies are likely to secure investment, such as those squarely focused on the new AI opportunity in the enterprise. 

Here are the potential implications:

  1. Focus on Profitability: Startups may need to shift their focus from growth at all costs to achieving profitability. This could involve more prudent financial management, cost-cutting measures, and a stronger emphasis on revenue generation.
  2. Innovation and Differentiation: With fewer funding rounds available, startups will need to differentiate themselves through innovative solutions and unique value propositions to attract investor interest.
  3. Strategic Partnerships: Forming strategic partnerships and alliances could become more critical for startups. These partnerships can provide access to resources, customers, and markets, helping startups to grow sustainably.
  4. Alternative Funding Sources: Startups might explore alternative funding sources such as bootstrapping, crowdfunding, or seeking investment from non-traditional investors like family offices and corporate venture arms.

Looking Forward

The SaaS and enterprise software sectors have historically been resilient and adaptive, often emerging stronger from periods of economic downturns. As the market stabilizes, it is likely that funding levels will recover, driven by ongoing digital transformation trends and the continuous demand for innovative software solutions. For now, startups in this space need to navigate the challenging funding landscape with strategic foresight and agility.


The sharp decline in private funding in 2024, where only $4.9 billion has been raised compared to $17.4 billion in 2023, highlights the impact of current economic and market conditions on the SaaS and enterprise software ecosystem. Startups must adapt to this challenging environment by focusing on sustainable growth, innovation, and strategic planning, just as public companies have. The lessons learned during this period could lay the foundation for more robust and resilient growth in the future, but investors are showing wariness in putting money to work in the industry.

The information contained in this article is for educational purposes only, this is not intended as tax, legal, or financial advice. One should always consult with the tax, legal, and financial professionals of their choosing regarding their specific situation.
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